Showing posts with keyword "marketing tools"
I have just been engaged in an interesting Tweeting debate with a very well respected fellow FCSI consultant, on the value of high Social Media Kred versus high Street Cred. Social media is the marketing tool of the moment and of course has a very important role to play in business promotion but can it replace the value of Street Cred; the credibility of the person, company or organisation on the ground in "real" life; the value of personal recommendation and referral? (more...)
Date posted: 29-12-2012 05:23:57