catering, cafe, museum, heritage and art

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Which is more powerful - Social Media Kred or Street Cred?

I have just been engaged in an interesting Tweeting debate with a very well respected fellow FCSI consultant, on the value of high Social Media Kred versus high Street Cred. Social media is the marketing tool of the moment and of course has a very important role to play in business promotion but can it replace the value of Street Cred; the credibility of the person, company or organisation on the ground in "real" life; the value of personal recommendation and referral? (more...)

Date posted: 29-12-2012 05:23:57

Keywords: Social Media, Kred Scores, Credibility, marketing tools

BTA work with Nene Park Trust on the development of the cafe in their new watersports centre

Boyd-Thorpe Associates is delighted to have been re-appointed by Nene Park Trust in Peterborough to assist them with the design and development of the Lakeside Cafe as part of the £1.8 million redevelopment of the Watersports Centre. (more...)

Date posted: 31-08-2012 04:20:55

BTA advises Stockport Council on HLF application at Bramall Hall and Park

Boyd-Thorpe Associates have assisted Stockport Borough Council in their Stage 2 Heritage Lottery Application for Bramall Hall and Park with a business strategy appraisal of the cafe. (more...)

Date posted: 31-08-2012 03:45:29

Keywords: HLF Stage 2 feasibility study, catering strategy, Bramall Hall and Park,

Mixed Messages

Should Councils have an obligation to serve healthy food in leisure centres promoting exercise and healthy lifestyles or should market forces dictate the menu offer? (more...)

Date posted: 31-08-2012 02:07:30

Keywords: cafe, catering, leisure centres, council control

The Dangers of Market Research Interpretation

Even the big guns in market research can get it wrong sometimes and no more so than the guys at Coca Cola. Here we explore the story behind new Coke and the market research lessons we can all learn from the Pepsi/Coke battle for market share. (more...)

Date posted: 07-08-2012 04:23:26

The Future of Mobile Smartphones in Marketing

2012 is predicted to be the year in which mobile smartphone applications truly come of age in marketing in the UK. With this in mind we take a look at the technologies currently available and those just emerging and ask, “What are their potential applications within our industry?” (more...)

Date posted: 28-05-2012 12:16:26

Caffe Culture Exhibition News

On our visit to the Caffe Culture show at Olympia last week we saw a number of interesting and innovative products, displays and pieces of catering equipment the best of which we would like to share with you here. (more...)

Date posted: 23-05-2012 06:09:57

March News from Boyd-Thorpe Associates

In our first monthly newsletter we bring you all the latest news, some thought-provoking opinion pieces and a healthy dose of insight - straight from the mouths of our foodservice consultants. (more...)

Date posted: 28-03-2012 09:06:34

All For Charity

Boyd-Thorpe Associates is delighted to be sponsoring the Face of Henley charity as it celebrates its 10th anniversary with a photographic exhibition celebrating the many faces of Henley. (more...)

Date posted: 22-03-2012 09:53:32

Make the Most of the Opportunity

Tender complete√, contract in place√, caterer settled into kitchen√, sit back and relax X. Although you may engage a contract caterer to manage your catering facilities don’t presume your job is over. The approach you take to managing the contract can play a huge part in subsequent service standards (more...)

Date posted: 12-03-2012 09:23:31

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